Baims is an innovative ed-tech startup that empowers students and instructors by providing affordable access to top-quality academic courses. Baims is tailored to match university curricula, right down to the questions expected on class exams, enabling convenient and effective learning anytime, anywhere.
Throughout the product design activities, we faced various challenges, students sharing accounts posed control problems. Lengthy and complex onboarding deterred some users prompting us to streamline it. Understanding bounce rates & its causes was one of the major challenges. Another hurdle involved facilitating a seamless transition for users who changed their locations or institutions, particularly considering the substantial number of students who are expatriates in Kuwait.
We aimed to create a seamless experience for users switching between countries, schools, and universities. This was done by extensive research in homepage breadcrumbs & by streamlining the onboarding process. We designated a select group of students as ambassadors and provided them with training to collect feedback on the challenges their peers encounter within the app. Extensive user research & testing was conducted by school ambassadors to gain feedback on improvements required. Additionally, we integrated gamification elements for their courses & subjects. We addressed the need for a customised homepage to help students find what they were looking for quickly and introduced an FAQs page for improved user guidance.
Baims witnessed substantial growth in their sales, with a remarkable increase from $200,000 to an impressive $789,000. This surge in revenue speaks volumes about the enhanced value and rapid adoption of the platform. Moreover, the efforts have resulted in a total of approximately 15,000 app installations, marking a significant milestone in the journey to revolutionise the ed-tech industry.
“We praise Momentotech for changing education with their cool app. They really care about making it easy for users, and making learning fun with games. Using student ambassadors and FAQs shows they're always trying to get better and help users. Momentotech is a leader in edtech, and we're happy to say thanks for their great work.” 😍
we'll transform it into a digital masterpiece. Reach out to us at info@momentotech.com
Layla Nasser
CDO